Page 11 - Albert's Diamond Jewelers

What started as a pass/fail college project for Josh soon turned into the business plan and foundation for what is now considered Albert’s main store of operations. Yet, through all the growth and success, Fred has never forgotten where he started or where he’s been, including the days without electricity or being able to pay his debts.
“When you go through stuff like that, you see that every customer becomes so valuable and so precious that you have to treat them so well or lose them,” Fred says. “And that’s what I call the layers of love.”
LAYERS OF LOVE
If you ever get the chance to meet Fred (and you probably will), the first thing you might notice is his genuine and warm personality. Even an hour-long conversation with him can seem like just a few minutes.
“His personality is very light and jovial,” Josh says as he describes his father. “He is always happy, and he is always attentive. So, when you talk to him, you always feel like the only person around.”
Building relationships and lasting customers has been a life- long passion for Fred and is still one of the core values that drives Albert’s on a daily basis. This mindset starts from the top and trickles down throughout the entire organization, even leaking into the community and beyond.
“We’re trying to set an example for the world,” Fred says. “Our objective is to make a friend out of every person that walks through the door.” And like a friend you shall feel!
Warm cookies, free beverages, and smiling faces greet you at the door. And whether you’re a first-time customer or a regular face, we’re dedicated to making sure that you get a personal experience every time. Your happiness and satisfaction in what we do is our top priority. According to Fred, “If you’re happy with us, tell everyone. If you’re not, tell me and I’ll make it right.” But it doesn’t stop there.
We make sure we take care of you beyond the door. We send out ‘Thank You’ cards, call to wish happy birthday’s and congratulations on anniversaries or special occasions, or follow-up with you just to say, “Hello!”. We call this “The Albert’s Experience.” You are more than a client or a customer to us and we want to show that to you every day. Which is why we strive so hard to make sure that Fred’s philosophy doesn’t go unnoticed. But our layers of love don’t stop there.
While Fred might say that he’d find happiness in selling hot dogs out of cart, he knows that without Albert’s the Halpern family wouldn’t be able to support or give back to the community like we do. “Charity is at the core of our existence,” Josh says. “We exist to serve others and we’re a business so we can give back to our community.”
ALBERT’S DIAMOND JEWELERS MAGAZINE [11